The process through which young consumers develop attitudes and learn skills that help them function in the marketplace is known as _____.
A) consumer indoctrination
B) sex role orientation
C) viral marketing
D) consumer orientation
E) consumer socialization

Question

Quizplus · Accepted Answer

The given process is known as consumer socialization, which refers to the process through which young consumers develop attitudes and learn skills that help them function in the marketplace. Option A is incorrect as the term "indoctrination" has a negative connotation and is not an appropriate term to associate with consumer learning. Option B is incorrect as it refers to the development of gender-specific behaviors and attitudes. Option C is incorrect as viral marketing is a marketing technique aimed at promoting a product or service through social media and other online platforms. Option D is also incorrect as it is a generic term used to describe a focus on the needs and desires of customers.

The Process Through Which Young Consumers Develop Attitudes and Learn