Retailers specializing in things like a wide selection of goods, low prices, guarantees, and knowledgeable employees are positioning based on the functional quality of a retail store.

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Retailers who focus on offering a wide selection of goods, low prices, guarantees, and knowledgeable employees are competing on functional quality. Functional quality relates to how well the product or service performs its intended function.

Retailers Specializing in Things Like a Wide Selection of Goods