Pop music used in the background contributes to discount store perceptions.

Name: Pop music used in the background contributes to discount store perceptions.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Studies have shown that pop music played in the background of a discount store can contribute to perceptions of the store being lower quality or less legitimate. This is because pop music is often associated with low-end retail environments and can create an atmosphere that feels cheap or superficial.

Pop Music Used in the Background Contributes to Discount Store