Jim and his wife went to Best Buy to learn about HDTVs. They are not ready to purchase one yet, and they just want to acquire more knowledge about this product. Which type of shopping activity is this?
A) acquisitional shopping
B) epistemic shopping
C) experiential shopping
D) informational shopping
E) utilitarian shopping

Question

Quizplus · Accepted Answer

Epistemic shopping refers to activities where the primary goal is to gather information and increase knowledge about a product, which aligns with Jim and his wife's intention to learn about HDTVs without making a purchase.

Jim and His Wife Went to Best Buy to Learn