Anthropologie is a retail store targeted toward women and offers trendy clothing and housewares. The stores are different from other stores and are designed to give the perception that the store is hip and unique, just like its shoppers. The goal is to create an emotionally rewarding environment in an attempt to produce high hedonic shopping value, which is an example of positioning around _____.

Question

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The goal of creating an emotionally rewarding environment to produce high hedonic shopping value suggests that Anthropologie is positioning itself around affective quality, which is the emotional and experiential aspect of a product or service.

Anthropologie Is a Retail Store Targeted Toward Women and Offers