_____ are the attributes, features, or potential benefits that consumers consider when reviewing possible solutions to a problem.
A) Choice criteria
B) Benefit criteria
C) Compensatory criteria
D) Noncompensatory criteria
E) Evaluative criteria

Question

Quizplus · Accepted Answer

Evaluative criteria are the attributes, features, or potential benefits that consumers consider when reviewing possible solutions to a problem. A, B, C, and D are subcategories of evaluative criteria.

_____ Are the Attributes, Features, or Potential Benefits That Consumers