A perceived favorable result that is derived from the presence of a particular feature is known as a(n) _____.
A) attribute
B) benefit
C) criterion
D) element
E) category

Question

Quizplus · Accepted Answer

Benefits are perceived favorable results that a feature brings to customers. Attributes are the characteristics of a product, criterion refers to a standard for evaluation or judgment, and elements and categories are too generic and do not specifically apply to marketing or product features.

A Perceived Favorable Result That Is Derived from the Presence