Jane purchased her car just based on the fact that she liked it. She didn't spend any time looking at the specific features compared to other brands when deciding to purchase the car. Which type of evaluation process did Jane use?
A) attribute-based
B) affect-based
C) feature-based
D) benefit-based
E) limited

Question

Quizplus · Accepted Answer

Jane used an affect-based evaluation process by simply liking the car without considering specific features or benefits.

Jane Purchased Her Car Just Based on the Fact That