Which type of decision rule allows consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute?
A) compensatory rule
B) compromise-based rule
C) superordinate rule
D) subordinate rule
E) primary rule

Question

Quizplus · Accepted Answer

The compensatory rule allows consumers to weigh the different attributes of a product and make trade-offs between them. This means that if a product performs poorly on one attribute, but well on another, the consumer can compensate for the poor performance by valuing the good performance on another attribute. The other options are not relevant to this type of decision-making.

Which Type of Decision Rule Allows Consumers to Select Products