John is evaluating four brands of 3-D televisions and has decided that picture quality is the most important attribute. All of the alternatives exceed his minimum cutoff for this attribute, so he next compares them on price. One option did not meet his acceptable price cutoff because the price was too high and was eliminated from further review. Next, he looked at the number of HDMI inputs and eliminated another alternative because it did have the minimum number of inputs. He continued in this manner until only one alternative was left and that's the one he decided to purchase. Which decision rule was John using?
A) conjunctive rule
B) disjunctive rule
C) compensatory rule
D) hierarchical rule
E) EBA rule

Question

Quizplus · Accepted Answer

John used the elimination-by-aspects (EBA) rule, where he sequentially eliminated options that did not meet his criteria for each attribute, one at a time, until only one option remained.

John Is Evaluating Four Brands of 3-D Televisions and Has