According to attribution theory, if an event is attributed to a product or company, an external attribution is made.
Correct Answer:
Verified
Q53: Which emotion is evoked by positive, anticipatory
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Q55: _ means something is real and genuine
Q55: Cognitive dissonance refers to lingering doubts about
Q56: Durable goods _.
A) are usually consumed quickly
B)
Q58: Marketers attempt to increase the number of
Q59: According to the disconfirmation element of attribution
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Q62: Which consumer theory proposes that consumers use
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