_____ is the process through which cultural meaning is transferred to a product and onto the consumer.
A) Cultural transference
B) Cultural infusion
C) Meaning transference
D) Assimilation
E) Accommodation

Question

Quizplus · Accepted Answer

Meaning transference is the process by which cultural meaning is transferred to a product and then onto the consumer, often through marketing and branding.

_____ Is the Process Through Which Cultural Meaning Is Transferred