Which of the following is a source from which consumers form expectations?
A) experience
B) word-of-mouth communication
C) explicit promises from marketers through advertisements and other promotional activities
D) personal factors
E) all of these choices

Question

Quizplus · Accepted Answer

Consumers can form expectations from various sources, such as their own experience, word-of-mouth communication from friends and family, explicit promises made by marketers through advertisements and other promotional activities, and personal factors such as their beliefs and values. Therefore, all of the given choices are sources from which consumers can form expectations.

Which of the Following Is a Source from Which Consumers