Which activity may a consumer engage in to lessen feelings of discomfort following a purchase?

Question

Quizplus · Accepted Answer

The consumer may seek positive information about the alternative selected (A) to reinforce their decision and lessen discomfort. They may also minimize the perceived importance of the decision (B) to reduce the impact of the decision on their self-esteem. Returning the product, if possible (C), can provide a sense of control and a way to rectify the situation. Finally, complaining about the experience (D) can provide a sense of catharsis and may lead to a resolution of the issue, further reducing discomfort. Therefore, all of these choices may be utilized by a consumer to lessen feelings of discomfort following a purchase.

Which Activity May a Consumer Engage in to Lessen Feelings