LOUIS VUITTON SCENARIO
Carla purchased a Louis Vuitton Fantaisie Handbag for $1,430 when she was in New York City last weekend. She's always liked this brand but never purchased a real one before this. In fact, she has a counterfeit Louis Vuitton handbag, a wallet, and a scarf. While the counterfeit products look just as good as the real brand, they aren't of the same quality as the legitimate branded products. She was very nervous about spending so much money for a handbag, but the sales lady was so kind and explained the benefits of the brand to her and made her feel very welcome in the store. She explained that consumers can only purchase true Louis Vuitton products at Louis Vuitton stores or from its website. She also explained that if she ever had any problem with her handbag that she should return it to the store for repair or a replacement. All things considered, Carla's experience at the store and her purchase far exceeded anything she had expected.
-Refer to Louis Vuitton. Even though Carla had a good experience purchasing her handbag and was satisfied, she still had a few doubts about her decision to purchase the handbag in the first place. Carla is experiencing _____.

Question

Quizplus · Accepted Answer

Carla's doubts about her decision to purchase the handbag in spite of her positive experience and satisfaction is an indication of cognitive dissonance. It is a psychological term used to describe the mental conflict or discomfort one experiences after making a decision that conflicts with their beliefs or values. In this case, Carla's decision to spend a large sum of money on a luxury item conflicts with her previous beliefs about such purchases and the counterfeit products she owns.

LOUIS VUITTON SCENARIO Carla Purchased a Louis Vuitton Fantaisie Handbag for $1,430 When