Competitive intensity refers to the resources allocated to one brand from among the set of competing brands.
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Q10: Procedural switching costs involve money and emotional
Q13: Switching costs are the costs associated with
Q23: In the social media world,the key is
Q24: Consumer inertia means that a consumer will
Q26: Market share is also known as share
Q27: Relational switching costs refer to the emotional
Q29: When customers don't switch,they repeat their purchase
Q30: Under conditions of low competitive intensity and
Q31: When competitive intensity is high and switching
Q33: Customer share represents a behavioral component that
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