Customers have a lifetime value to the firm.

Name: Customers have a lifetime value to the firm.
Brand: Quizplus
Rating: 4.8 (36 reviews)

Question

Quizplus · Accepted Answer

Customers bring in revenue over time, thus their value to the firm extends beyond a single transaction or interaction. This is known as their lifetime value (LTV), which takes into account their past and potential future purchases, as well as the costs associated with acquiring and retaining them as customers.

Customers Have a Lifetime Value to the Firm