Margo has decided to go to a different hair salon because it is trendier than the one she currently uses. However, she will miss her stylist, Sheri, because she has been cutting Margo's hair ten years. Which type of switching costs will Margo most likely experience in this case?

Question

Quizplus · Accepted Answer

Relational switching costs are the emotional costs associated with ending a relationship with a service provider. Margo has a personal relationship with her hairstylist Sheri, whom she has been seeing for ten years. So, she will experience emotional costs when breaking up her longstanding relationship with her stylist. This type of switching cost is relational.

Margo Has Decided to Go to a Different Hair Salon