Comcast, the cable television provider, now offers Internet and phone services to its customers. Comcast is trying to increase the portion of customers' expenditures spent with their company. Therefore, Comcast is attempting to increase its _____.

Question

Quizplus · Accepted Answer

Comcast is specifically trying to increase the portion of customers' expenditures spent with their company, which means they want to increase their customer share. Market share refers to the percentage of total sales in a particular market held by one company, and competitive intensity refers to the level of competition in a market. Share price and shareholders are related to a company's stock and ownership, which are not directly relevant to Comcast's goal in this scenario.

Comcast, the Cable Television Provider, Now Offers Internet and Phone