DISSATISFIED CUSTOMER SCENARIO
Meg went to local nail salon to get a manicure and pedicure. Unfortunately, she got a nasty nail infection on two of her toes on her left foot the day after her manicure. She didn't go back to the shop to complain, but she told all of her friends about it and said never to go there. One of her friends suggested she should go back there and complain and demand compensation for her medical expenses and at least get her money back for the pedicure. Meg was just disgusted and didn't even want to go back there to complain. If she ever decides to get another pedicure, she certainly won't go back to that shop.
-Refer to Dissatisfied Customer Scenario. Why might the nail shop want Meg to complain about her problem as a result of their service?
A) Meg's complaint will be a valuable source of information if the shop does not know customers are getting infections after their services.
B) It will stop Meg from telling others of her negative experience.
C) The shop owner can reduce Meg's switching costs.
D) Meg will be more likely to engage in positive word-of-mouth if she complains.
E) The shop owner will be able to convince her that the infection is not the result of their services.
Correct Answer:
Verified
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