Situational factors, such as retail crowding, flight delays, excessive heat, or noise can provoke consumer misbehavior.

Question

Quizplus · Accepted Answer

Situational factors can indeed provoke consumer misbehavior, as they can create frustration and inconvenience for consumers, leading them to act in ways that are not typically acceptable or appropriate. For example, retail crowding can make consumers feel stressed, leading them to become more aggressive or impatient with others, while flight delays can lead to feelings of anger or annoyance and may prompt consumers to complain or act out in other ways. Similarly, excessive heat, noise, or other discomforts can create negative emotions that lead to consumer misbehavior.

Situational Factors, Such as Retail Crowding, Flight Delays, Excessive Heat