One motivation for consumer misbehavior is that consumers may simply believe that the rewards associated with the behavior outweigh the risks involved, which is referred to as opportunism.

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This statement is true. Consumers who engage in misbehavior, such as shoplifting or returning used items as new, may believe that the potential benefits of their actions, such as obtaining a free product or saving money, are worth the risk of getting caught or facing legal consequences. This is referred to as opportunism, where individuals take advantage of a situation for their own benefit.

One Motivation for Consumer Misbehavior Is That Consumers May Simply