Famed author Theodore Levitt published an article entitled, "Marketing Myopia," in which he argued that a firm's long-term health depends on its ability to exist as a consumer-satisfying entity rather than a goods-producing entity.

Question

Quizplus · Accepted Answer

Levitt argued that a firm's focus should be on satisfying the needs of its customers rather than merely producing goods. This approach would ensure the long-term success of the business.

Famed Author Theodore Levitt Published an Article Entitled, "Marketing Myopia