The societal marketing concept considers not only the wants and needs of individual consumers but also the needs of society.

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The societal marketing concept is a marketing philosophy that considers not only the wants and needs of individual consumers but also the needs and well-being of society as a whole. It is based on the idea that companies should not only focus on selling their products but also strive to make a positive impact on society and the environment.

The Societal Marketing Concept Considers Not Only the Wants and Needs