A central component for understanding consumer behavior is _____, which is also the focal motivation for consumer misbehavior.
A) value
B) exchange
C) trust
D) esteem
E) self-actualization

Question

Quizplus · Accepted Answer

Value is the central component for understanding consumer behavior because consumers make choices based on the perceived value they will receive from a product or service. Consumer misbehavior, such as theft or product tampering, can occur when consumers feel they are not receiving the value they expected or were promised. Exchange, trust, esteem, and self-actualization are all important concepts in consumer behavior, but they are not as central as value.

A Central Component for Understanding Consumer Behavior Is _____, Which