_____ consist of societal and professional standards of right and fair practices that are expected of marketing managers as they develop and implement marketing strategies.

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Marketing ethics refer to societal and professional standards of right and fair practices that are expected of marketing managers. These standards guide marketing managers as they develop and implement marketing strategies. Marketing ethics are based on values such as respect, honesty, responsibility, fairness, and transparency. Adhering to marketing ethics helps organizations build trust, credibility, and goodwill with their customers, employees, and other stakeholders.

_____ Consist of Societal and Professional Standards of Right and Fair