Which concept proposes that all the functions of the organization should work together in satisfying its customers' wants and needs?

Question

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The marketing concept proposes that all functions of the organization, including production, logistics, and marketing, should work together to identify and satisfy the needs and wants of customers. This approach places the customer at the center of the organization and emphasizes the importance of creating customer value to achieve organizational success.

Which Concept Proposes That All the Functions of the Organization