Using marketing techniques in which consumers do not realize that they are being targeted for a particular product promotion is called _____.

Question

Quizplus · Accepted Answer

Stealth marketing refers to the practice of using marketing techniques in a covert and subtle manner that the consumers are not aware that they are being targeted for a particular product promotion. It is often used by marketers to create buzz or generate word-of-mouth publicity for their products without appearing to be marketing or advertising.

Using Marketing Techniques in Which Consumers Do Not Realize That