According to the Elaboration Likelihood Model (ELM)​

According to the Elaboration Likelihood Model (ELM) ​

A) Presenting both sides seems to make listeners more resistant to additional new or novel arguments 
B) Presenting negative arguments may create some doubt in the listeners minds and hurt persuasion 
C) When listening to arguments,audience members will likely take one of two routes: central or peripheral.
D) ​Audience members compare their position (called an anchor) with the speaker's position,looking for a latitude of acceptance,noncommitment,and rejection.