SubShop is a quick service, submarine sandwich restaurant. One of its main competitors is Golden's. SubShop and Golden's compete for the same customers and both of their Chief Marketing Officers understand the power of sport marketing in promoting their respective brands. Recently, Golden's secured one of the most lucrative sport sponsorships, an IOC top partnership, which allows it to be the exclusive quick service restaurant of the Olympic Games. SubShop is frustrated that it lost out of the opportunity. To overcome this loss, SubShop begins running a series of advertisements featuring former Olympic athletes, with the hope that consumers will believe it is an official partner of the IOC. SubShop's commercial:
A) Is a direct ambush
B) Is an indirect ambush
C) Is not ambush marketing
D) None of the above
Correct Answer:
Verified
Q4: The U.S. government seeks to censor an
Q5: Shakers is a fitness brand whose main
Q6: Kerwin works in ticket sales for the
Q7: Kaya is a professional athlete who makes
Q8: Kacey is a social media influencer who
Q10: Generally speaking, consumers themselves can directly file
Q11: False advertising and deceptive consumer practices are
Q12: Political speech and obscene speech receive the
Q13: The only form of protected commercial speech
Q14: In Bailey v. Kentucky Racing Commission, the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents