Ambush marketing is a marketing practice used by companies to confuse consumers as to the status of a company as an official sponsor of a sport event.

Question

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Ambush marketing is a strategy used by companies to create association with a sporting event without being an official sponsor. This tactic aims to confuse consumers and make them believe that the company is an official sponsor while avoiding the high costs associated with official sponsorship.

Ambush Marketing Is a Marketing Practice Used by Companies to Confuse