The transformation of goods, services, ideas and people into commodities, or objects of trade is called:

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Commodification refers to the process of turning things that are not traditionally considered as commodities, such as ideas or people, into objects of trade. This is often done through marketization and commercialization, where things are evaluated based on their economic value rather than their intrinsic worth.

The Transformation of Goods, Services, Ideas and People into Commodities