The tourism product of a destination is the variety of experiences that entices a diverse set of tourist typologies.
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Q21: The primary goal of marketing in tourism
Q22: Motivations lead to expectations.
Q23: Destination marketing is vital in the overall
Q24: Once a tourist chooses a specific location
Q25: The branding of tourism products must be
Q27: The tools used in business marketing and
Q28: The marketing mix is a combination of
Q29: Marketing does not need to address the
Q30: In a destination, all products appeal to
Q31: A brand should invoke an image of
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