Rogers moved away from the diffusion model to what he called the ______ model.

Name: Rogers moved away from the diffusion model to what he called the ______ model.
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Rogers' convergence model emphasizes the importance of social networks and interpersonal communication in the diffusion of innovations. It acknowledges that individuals have different predispositions towards adopting new ideas and that communication can affect the speed and extent of adoption.

Rogers Moved Away from the Diffusion Model to What He