When writing copy for a broadcast, write:

Question

Quizplus · Accepted Answer

When writing copy for a broadcast, it is important to write conversationally to engage the audience and make it sound natural. This means using contractions, breaking grammar rules occasionally, and writing in a way that sounds like a person would speak. However, proper punctuation should still be used to ensure clarity and ease of understanding. Writing intelligently is also important, but it should be balanced with a conversational tone. Passive writing should be avoided as it is less engaging and can be difficult to understand.

When Writing Copy for a Broadcast, Write