Which of the following is NOT an example of a process innovation?
A)A manufacturing firm adopts a new technology.
B)A paint company markets a new nonfading paint.
C)A mortgage company creates a completely new management structure.
D)An insurance firm implements a radical job enrichment program.
E)An airline implements a new service quality program.

Question

Quizplus · Accepted Answer

Process innovation refers to the implementation of a new or significantly improved production or delivery method. Choice B, marketing a new nonfading paint, is an example of product innovation rather than process innovation, as it involves introducing a new product to the market rather than changing how products or services are created or delivered.

Which of the Following Is NOT an Example of a Process