When an organization invites input from a wide variety of external sources for innovative ideas,what is this called?
A)modern innovation
B)external innovation
C)broadcast innovation
D)new innovation
E)open innovation

Question

Quizplus · Accepted Answer

This is referred to as open innovation, which means a company involves people outside the organization, such as customers or suppliers, in the innovation process instead of relying solely on their internal resources.

When an Organization Invites Input from a Wide Variety of External