An opinion leader is someone who is able to influence the opinions of others because of their position, expertise, or personality. They may be respected in their field or community, have a large social media following, or be recognized as an authority on a particular topic. It is not necessarily their job to sway public opinion, although they may have that ability.

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An Opinion Leader Is

Question 16

Multiple Choice

An opinion leader is

A) one who is able to influence the opinions of others because of position, expertise, or personality.
B) a pollster.
C) always someone whose job is to sway public opinion, such as a member of Congress.
D) a public relations expert.
E) someone who relies on position or expertise, rather than something like personality.

Correct Answer: