Since the "daisy girl" political advertisement in 1964, we have seen _________________ because _________________.
A) a decline in negative advertising; it is perceived as having little or no effect
B) a decline in negative advertising; it only harms the campaign that "goes negative"
C) an increase in negative advertising; it is perceived as effective
D) a decline in both positive and negative political advertising; they are perceived as ineffective
E) a decline in both positive and negative political advertising; they are too costly
Correct Answer:
Verified
Q1: Negative advertising can backfire because
A) it may
Q2: All of the following are true except
A)
Q3: Newspapers online
A) sell enough advertising to cover
Q4: The role of the media in determining
Q5: A brief, memorable comment that can easily
Q7: The use of media by candidates for
Q8: Today, most Americans obtain their national and
Q9: Most news media in the United States
Q10: Portraying historical information, presenting American culture, and
Q11: A service like that provided by Google,
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