________ takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties.

Question

Quizplus · Accepted Answer

Marketing management involves planning, organizing, implementing, and controlling marketing activities to facilitate exchanges with target markets. Thinking about how to achieve desired responses from other parties is a key component of marketing management. Forecasting, segmentation, targeting, and distribution are all important aspects of marketing, but do not directly involve thinking about how to achieve desired responses from other parties.

________ Takes Place When at Least One Party to a Potential