Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

Question

Quizplus · Accepted Answer

Well-established brand names are often a key advantage of brick-and-click competitors over pure-click firms. These established brands can generate trust and confidence among consumers, which can help attract and retain customers. Additionally, these brands may have existing physical locations that can serve as convenient pickup or return points for online orders, further reducing barriers to purchase. Other advantages of brick-and-click firms might include greater purchasing power, better supply chain integration, and more robust customer service capabilities.

Many Brick-And-Click Competitors Became Stronger Contenders in the Marketplace Than