One traditional depiction of marketing activities is in terms of the marketing mix or four Ps.The four Ps are characterized as being ________.

Question

Quizplus · Accepted Answer

The traditional marketing mix consists of four elements: product, price, promotion, and place. This is commonly referred to as the four Ps of marketing. Option E correctly identifies these four Ps as product, price, promotion, and place. Options A, B, C, and D either have incorrect elements or reorder the elements incorrectly.

One Traditional Depiction of Marketing Activities Is in Terms of the Marketing