The firm should estimate its competitors' costs and performances as ________ against which to compare its own costs and performance.
A) competition
B) standards
C) challenges
D) benchmarks
E) moveable standards

Question

Quizplus · Accepted Answer

Benchmarks are specific points or standards of reference against which something can be compared or judged. In this case, the firm should estimate its competitors' costs and performances as benchmarks against which it can compare its own costs and performance.

The Firm Should Estimate Its Competitors' Costs and Performances as ________