Most marketing plans cover ________.
A) one year
B) two years
C) three years
D) four years
E) five years

Question

Quizplus · Accepted Answer

Most marketing plans cover one year because the marketing landscape and consumer behavior can change rapidly, and it is important to adjust strategies and tactics accordingly. Planning for a shorter timeframe allows for more agility and flexibility in response to these changes. However, some companies may choose to plan for two or three years depending on their industry and specific circumstances. Planning for four or five years is less common as it may be difficult to predict market and consumer trends that far in advance.

Most Marketing Plans Cover ________