If you were the CEO of a company that was looking to implement strategies to fill a perceived strategic-planning gap,you would most likely explore ________ growth first because it is easier to improve an existing business than to build a new one.
A) intensive
B) integrative
C) diversification
D) conglomerate
E) concentric

Question

Quizplus · Accepted Answer

Intensive growth strategies focus on improving and expanding an existing business through tactics such as market penetration, product development, and market development. These strategies are often easier to implement than new business ventures or diversification because they build on existing resources and capabilities. Therefore, when looking to fill a perceived strategic-planning gap, exploring intensive growth strategies would be a logical first step.

If You Were the CEO of a Company That Was