Once Starbucks had established itself as a presence in thousands of cities internationally,the company sought to increase the number of purchases by existing customers with a ________ strategy that led to new in-store merchandise,including compilation CDs and high-speed wireless access.
A) product-development
B) market-penetration
C) diversification
D) market-development
E) conglomerate

Question

Quizplus · Accepted Answer

The strategy of introducing new in-store merchandise like compilation CDs and high-speed wireless access indicates a product-development approach aimed at increasing sales to existing customers. The other options (market-penetration, diversification, market-development, conglomerate) do not fit as well with this strategy.

Once Starbucks Had Established Itself as a Presence in Thousands