After analyzing their company's strengths and weaknesses,top managers at Loan Bright decided that they would serve individual loan officers who typically only wanted to purchase small sets of homebuyer data,rather than bigger institutional clients.To meet the needs of this segment,Loan Bright simplified its sales contract,restructured its advertising efforts to focus on Google ads,and created a separate customer-service department.Loan Bright's strategy is best described as a(n)________ strategy.
A) overall cost leadership
B) focus
C) differentiation
D) logistics
E) promotional

Question

Quizplus · Accepted Answer

Loan Bright's strategy of serving individual loan officers and simplifying sales contracts, restructuring advertising efforts, and creating a separate customer-service department to meet the needs of this segment reflects a focused approach. The company is targeting a specific customer segment and customizing its approach to meet their unique needs.

After Analyzing Their Company's Strengths and Weaknesses,top Managers at Loan