When a marketer "mines" his or her company's database,fresh insights can be gained into neglected customer segments,________,and other useful information.
A) recent customer trends
B) long-term competitive trends
C) possible new inventions
D) possible new technologies
E) new primary data possibilities

Question

Quizplus · Accepted Answer

Mining the company's database can provide information about recent customer trends, allowing marketers to better serve and target these customers. Neglected customer segments can also be identified through this process, allowing for new opportunities and strategies to be developed. However, the other options – long-term competitive trends, possible new inventions, possible new technologies, and new primary data possibilities – may require different research methods or sources of information.

When a Marketer "Mines" His or Her Company's Database,fresh Insights