In marketing to ethnic groups,African Americans should be treated as a uniform group because of their shared heritage and homogeneous consumption patterns.

Question

Quizplus · Accepted Answer

African Americans come from diverse backgrounds and have various cultural experiences. It's essential to approach them as individuals and not assume a uniform group identity. Marketing efforts must consider the cultural nuances and regional differences among African Americans to be effective.

In Marketing to Ethnic Groups,African Americans Should Be Treated as a Uniform