Which of the following is one of the key disadvantages of online market research
A) Online research is expensive.
B) Online research is slow.
C) People tend to be dishonest online.
D) Online research lacks versatility.
E) Samples can be small and skewed.

Question

Quizplus · Accepted Answer

One of the key disadvantages of online market research is that samples can be small and skewed. This is because the sample is often self-selected and may not accurately represent the population being studied. Additionally, certain groups may be overrepresented or underrepresented in online surveys, leading to biased results.

Which of the Following Is One of the Key Disadvantages